Why is Good Content Important?

Compelling, accurate and relevant web content is a critical factor in every website’s success. Well-written and succinct, the page copy helps engage the site visitor, but also is a major factor in search engine rankings and reinforces a company’s reputation and credibility. However, effective copy writing is not easy and many companies need help making it happen.

“In every website project I’ve worked on, content creation was the hardest part. For whatever reason, business owners, executives, managers, product specialists, service providers and sometimes even marketing people find it difficult to come up with good descriptive information about their products or services. Some are excellent talkers but not good writers. Some are reluctant to brag. Or it seems like it’s never good enough to put on the live website. And creating web content often slips down on the priority list.”

— Blue Horseradish’s Larry Chrzan

SEO Copywriting Services

Because of the critical need for good content, Blue Horseradish offers web copywriting services to get the job done quickly and well. Blue Horseradish works with clients in whatever manner suits the client’s time, skills and budget. If Blue Horseradish is doing the copywriting, the typical process includes:

  • Reviewing existing marketing materials – current website (if applicable), brochures, catalogs, sell sheets, and any other printed material
  • Interviewing the experts to get first-hand facts and information about products and services
  • Checking competitors‘ websites and marketing materials
  • Crafting the message – writing rich web content that includes target keyphrases “baked into” the material, and emphasizes the features, benefits, and uniqueness of products and services
  • Creating diverse content by working with graphic designers, photographers, and videographers to develop rich images and media that support the text and make visually appealing web pages
  • Emphasizing the Call-to-Action so potential customers know exactly what to do when they are ready to proceed with a sales inquiry or purchase

Contact Blue Horseradish

Blue Horseradish is looking for good companies to work with on SEO copywriting… companies that want to get more out of their website and online marketing. Interested? Contact Blue Horseradish now to start getting results.