Blue Horseradish is a full service search engine optimization (SEO) and web marketing consulting firm located in the greater Philadelphia area.
Blue Horseradish Philosophy – “It’s a Process, Not A Project”
Blue Horseradish believes that a continual improvement process is the key to success in web marketing. These ongoing efforts ensure that current activities are tracked and measured while new opportunities are explored. For this process to work, it requires the active participation of the client. Blue Horseradish also follows a continual improvement philosophy with regards to staying up to date on trends and new methods.
Blue Horseradish Resources and Partners
Blue Horseradish performs many services directly and works with many providers with various areas of expertise, including:
- Web design and development
- Graphic design – logos, web graphics, print graphics
- Photography – on location or in studio
- Print media – Brochures, Flyers, Catalogs, Mailers, etc.
- Video – filming, production, editing
Blue Horseradish is committed to using these best of breed providers to create the best website possible and support that website with whatever digital or traditional marketing resources are needed. Each engagement is customized to successfully optimize the client’s entire online presence.
About Larry Chrzan
Larry Chrzan has spent most of his professional career consulting with companies on how to utilize technology to improve business. Most recently, Larry was the Director of Internet Marketing for the Delaware Valley Industrial Resource Center (DVIRC), a not-for-profit economic development organization serving small and medium sized manufacturers in southeastern Pennsylvania. Prior to that, Chrzan was a Director, Manager, and Consultant for i2 Technologies, a global supply chain planning software company (now part of JD Edwards), and Manager of the Scheduling Software Team at Systems Modeling Corp (now part of Rockwell Automation).
Chrzan was an invited speaker and panelist at the fall 2010 eMarketing Association conference in Baltimore and conducted workshops/roundtable discussions on interactive marketing at the Greater Philadelphia Chamber of Commerce Marketing Roundtable event in March, 2012.
Larry is a University of Pittsburgh graduate with a B.S. in Industrial Engineering.
About Gary Barnes
Utilizing over eighteen years of web marketing experience, Gary Barnes has a proven track record of helping clients maximize the performance of their websites and develop successful internet marketing strategies. His specialties include internet marketing strategy, search engine optimization, project management, social media and web analytics. Gary comes from a technical background, starting in 1996 as a web developer and technical manager for both large and mid-sized companies along with developing his own website development business. As the business world began to realize the potential of the internet and the emerging search engines, Gary shifted focus to internet marketing and worked as an in-house internet marketer, developed an independent consulting practice and, upon moving back to Philadelphia in 2005, became an internet marketing consultant for DVIRC where he worked with Larry Chrzan for four years. Gary has consulted with companies from a wide range of industries including aerospace, aviation, medical devices, adhesives, insulation, audio visual, building material, die casting, manufacturing, engineering, automotive, legal, printing and consumer goods.
Gary is a Denison University graduate.
Blue Horseradish offers several flexible structures so that clients can get the services they need without the constraints of a rigid plan.
For clients who have optimized websites, Blue Horseradish recommends quarterly or monthly on-site meetings that provide the framework for continual improvement. This structure involves a quarterly block of SEO service hours, usually 24, 36, or 40 hours per quarter on a fixed price-per-quarter basis. The team analyzes performance and web analytics and then creates an action plan for the following period.
Hourly Block Structure
Blue Horseradish offers blocks of dedicated time for clients who need to build a new website, or for clients who need Blue Horseradish’s SEO expertise but require more flexibility in the utilization of the designated hours. Blue Horseradish customizes plans to clients’ needs and budgets.
Blue Horseradish is looking for good companies that want to optimize their websites and their entire online presence… companies that want to get more out of their website and online marketing. Interested? Contact Blue Horseradish now to start getting results.