Why Does Your Business Need SEO?

Posted on July 15, 2020 by Gary Barnes

The answer is to increase the growth and profitability of your business while also learning to adapt quickly to market and buyer trends that impact your business.

  • Ever wonder why you keep losing business to competitors?
  • Or why your company website does not generate any or enough sales or leads?
  • Or why there are internal complaints about the quality of the leads?
  • Or why your company is always scrambling last minute to react to market and buyer changes?

The online market trend has been clear for years: If you are still unsure what a Search Engine Optimization (SEO) expert can do for your business, you are behind the curve and, likely, your website’s performance is too. That hurts your business.

Online sales and the amount of people researching and buying products/services continues to rise every year – this includes regular research and e-commerce activity using a computer, but also the growing m-commerce buyers using mobile devices.

The number of purchases made through a mobile device (smartphone and tablet) are expected to rise to roughly 45% of total e-commerce spending in 2020 according to The Business Insider.

In our current pandemic world, that activity has the chance to increase even faster since many are working from home, cannot go to closed stores and do not necessarily want to risk visiting open stores either. Your company needs to be, as the old saying goes, “fishing where the fish are” with plenty of attractive content bait and a website optimized to land them.

The practice of researching/buying online and using many devices to do so has now been ingrained into every aspect of our lives and behavior.  As a fundamental aspect of that process, SEO cannot be ignored.

The best usage of an SEO company is before you start planning your existing website’s re-design or during the planning of a new website. “Baking in the SEO” as part of the site’s foundation is the concept we at Blue Horseradish use with clients – websites can be optimized after they have already been launched, but SEO is much more effective when done from the beginning. Think of it in terms of building a new house – would you ever start construction without having the architecture drawings done so the builder knows what to do? No, of course not. Therefore, follow the same logic for your company website.

This is not just us talking: Google also recommends the use of an SEO resource to help businesses maximize the potential of their websites.

“If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up.” Source: Google Search Console Help:

Here are multiple ways SEO can benefit your business:

Site Traffic

One of the functions that SEO is directly associated with is website traffic generation. The more people you get to your website, the more opportunity for sales and leads i.e. more business.

An SEO company will help to identify the major content, architecture, usability and technical opportunities for a new or existing website.

Search Engine Presence

To achieve the generation of more site traffic, you need to earn top positions in and leverage search engine results.

You can increase the traffic your site receives by creating and optimizing content to appear in the search results that will benefit your business.

Target Audiences

The traffic you drive to your site needs to be qualified and interested in your content, products or services. Keyword research is a vital component of SEO because the data exposes what your buyer audience is searching for, what they are interested in and topics to provide on your website to attract them.

Keyword research results in establishing a keyword strategy that is used to drive traffic at multiple stages of the buyer journey.

Adapting to Change

Google implements minor algorithm changes every day. Larger updates are also consistent every 3-6 months. Any active business in the aftermath of the Panda and Penguin updates knows some of the larger updates can severely impact businesses that are doing the wrong things or not staying up to date.

A good SEO company continually adjusts to the latest changes that improve search visibility and businesses dedicated to growing and sustaining their companies understand the positive value of such an approach.

Protect Search Results

Many people initially hire SEO companies to be on the offence. Strategies are laid out to make gains in ranking and traffic generation. However, upon achieving some of the goals, you want to protect those ranking positions from competitors trying to leapfrog or replace your company in the results.

Strategic Approach to Growth

Every website should have an established keyword and content strategy with goals to accomplish. Those plans allow your company to budget time and resources to achieve the desired results.

This also gives you a working model for identifying where things work well and where they can be improved. Without measuring performance it’s difficult to ascertain the true impact of your SEO efforts.

Earn More Money

For your company to make more money requires multiple investments: time, resources and funding focused on that goal.  SEO is a critical component of that formula. If you want your company to increase sales, you need to increase the number of leads or sales your website generates.

Despite cutbacks in spending, businesses still invest in SEO. In fact, the interest in and value of SEO is rising due to the pandemic, economic fallout from the virus and, on the flip side, new opportunities for companies to seize. The future may be uncertain, but many companies are changing vendors, previously restricted markets are opening and new industries are being created overnight to meet our challenges.

Search engine optimization puts your website in front of more people, more often. To capitalize on the increasing number of people searching, your site needs to be competitive online to maximize your ability to earn more money and credibility.

SEO Requires Investment and Collaboration

The need to optimize and sustain your website’s performance is obvious and urgent.

If you are serious about the short and long term growth of your business, invest in the performance of your website. To do that most effectively, you need a SEO company to help you plan, make decisions and execute effectively.

Please contact us for assistance with any of your SEO service needs.

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