Blue Horseradish specializes in link building - generating inbound links to clients' websites. An inbound link is a hyperlink on another website that connects to your website.
A website's reputation on the Web is measured on an ongoing basis by the search engines. Reputation is mostly measured by inbound links - their quantity, quality and relevance. This link reputation is a critical factor in the algorithms used by search engines to rank web pages when users search. Blue Horseradish employs continual link building work in every client engagement. There can be no long term SEO success without a strong link building effort.
Blue Horseradish Link Building Process
Blue Horseradish uses many different techniques to build inbound links to a client's website. These link building techniques are customized for the client's industry, markets, products and services. Tactics include:
- Manual submission to authoritative general directories (note: Chrzan serves as an editor for some of these directories
- Listing requests to industry-specific directories, industry associations' websites, trade publications, etc.
- Optimized press releases
- Establish an active blog
- Creation of link bait - compelling website content, blog posts, useful tools, etc. that other websites will naturally want to link to
- Comment on others' blogs where appropriate and relevant
- Check the websites that link to a client's competitors' websites and mine those potential links
- Investigate authority or hub sites related to target keywords and solicit links from those sites
There are many other methods that Blue Horseradish uses for link builing, but not all are revealed here.
What are Inbound Links, Link Popularity, and PageRank™?
An inbound link to your website is a hyperlink on another website that a user can click and jump to your website. An inbound link can be hyperlinked to your home page or to an internal page of your site. A link to an internal page is sometimes called a deep link.
Link popularity is a measure of the inbound links to your website. Link popularity involves:
- The quantity of links to your site, including the number of different websites that link to yours and the total number of inbound links, as some sites may hav more than one hyperlink to your site.
- The quality of the websites that link to yours, mostly measured by ther link reputation. For example, a link from a popular industry directory or trade publication is more powerful than a link from your family website.
- A mix of links to your home page and deep links to multiple interior pages.
- The text that is in the hyperlink itself, called the anchor text, and if it uses pertinent keywords. For example, if "blue widgets" is a target keyphrase, a hyperlink like Info on Blue Widgets is more powerful than one that says Click here.
PageRank™ is Google's trademark for their patented algorithm for how it measures link reputation and link popularity. PageRank is applied to every web page
that Google indexes; the PageRank scale is from 0 to 10. If using the Google Toolbar with the PageRank tool option on, a green bar is displayed, like this example >>> 
showing a PageRank of 4/10. There is considerable debate in the ranks of SEO professionals about the value, currency or accuracy of the PageRank that is displayed in the Google Toolbar for a specific page, but there is no argument that each page has a PageRank.
Contact Blue Horseradish for Link Building and related SEO Services
Blue Horseradish is looking for a few good companies to work with on link building... companies that want to get more out of their website and online marketing. Interested? Contact Blue Horseradish now to start getting results.
