Keyword research - call it fishing where the fish are!
Blue Horseradish uses keyword research as the core of its SEO work. Keyword research identifies the keyphrases - search phrases of 2, 3, 4 or more keywords - that searchers are using that relate to a business' products and services.
When fishing, it's always better to fish where the fish are instead of wasting time where they are not. Keyword research is like using a fish finder - it show where the fish are and how many are there. Even better, keyword research shows what bait the fish are biting on.
Using Keyword Research
In the initial phases of SEO work, Blue Horseradish will inquire at length about the products and services that are being promoted. Blue Horseradish will also review competitors' websites for keyphrase clues. Then, Blue Horseradish will do the the keyword research on these topics, identifying the most popular (primary) keyphrases as well as less popular (secondary) phrases. This research will be reviewed to select the target keyphrases to feature on the website.
The primary and secondary keyphrases will be used to help create the the website's information architecture - the categories and pages on the website. Typically, a page will be implemented for each primary keyphrase, with that keyphrase used as the main topic for that page, supported by related secondary keyphrases. Building a keyphrase-focused page is a great way to get that page ranked on search engines.
Contact Blue Horseradish for Keyword Research and SEO services
Blue Horseradish is looking for a few good companies to work with using keyword research... companies that want to get more out of their website and online marketing. Interested? Contact Blue Horseradish now to start getting results.
