This week the Philadelphia area and many parts of the US East Coast were hit with a significant snow storm, blanketing the area with some about a foot of nice fluffy snow. Because of this, some businesses interrupted their activities, and people headed home to avoid the snow.
So what does this have to do with SEO? Well we all know that a critical factor in getting good rankings and high quality traffic is good rich content. So this can be a great opportunity to get some new content together - when a snow storm interrupts regular business! To use an overworked phrase from the news media, when you are “hunkered down” to avoid the weather, get out your pen or laptop and write an article for a trade journal, do some work on the whitepaper that you’ve been putting off, or pick a web page or two that haven’t been updated in a while and freshen them up.
Having some extra time when there is bad weather is a great time to create some new content. New content and updating old content are great ways to improve your online presence. Twisting the adage “when life gives you lemons, make lemonade” with an SEO spin: “when the weather is bad, make good content!”