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Social Media Optimization (SMO), Social Media Marketing

Social Media Optimization

Social media optimization (SMO) is the process of optimizing your company's presence on the web and social networks in order to enhance the company’s online reputation, increase awareness, strengthen brand, generate leads, and boost sales.. Blue Horseradish provides social media marketing services for many companies - optimizing their entire online presence - and has been using social media marketing style tactics even before the term became popular.

Blue Horseradish Social Media Optimization Services

Blue Horseradish offers many different SMO services to enhance clients' social media presence and reputation, including:

  • Establishing LinkedIn profiles, groups, connections, ads, updates and management
  • Developing Twitter accounts, campaigns, tweets and management
  • Creating and integrating YouTube videos
  • Establishing Facebook pages, ads, updates and management
  • Enhancing or developing an active company blog, posts and management
  • Integration with email marketing campaigns for SMO-based promotions and contests
  • Implementing online forums, bulletin boards or message boards
  • Developing Squidoo lenses and management

How is Social Media Optimization Different from Search Engine Optimization or Link Building Activities?

SMO differs from SEO or link building since the main goal is to generate company awareness from online sources beyond search engines and develop more interactive relationships with existing customers, new prospects, vendors, suppliers, distributors and your wider group of business contacts.

Why is SMO Important for Business?

People want to do business with others they know, like and trust. SMO taps into those business networks through a variety of social media tools, channels and platforms in ways that generate new business while also reinforcing your website’s search engine rankings.

Blue Horseradish Social Media Optimization Process

Blue Horseradish follows a specific process for implementing SMO activities for our clients based on these steps:

  • Identify business goals, baseline and metrics for performance tracking
  • Ascertain which social media channels match the business goals best
  • Implement SMO techniques in coordination with the client's marketing plan
  • Measure and track results of SMO activities
  • Deliver result reports and continuous improvement recommendations on a regular basis

Contact Blue Horseradish for Social Media Optimization and Social Media Marketing Services

Blue Horseradish is looking for good companies to work with to optimize their entire online presence... companies that want to get more out of their social media marketing. Interested? Contact Blue Horseradish now to start getting results.

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